We Need a New Strategy
As you know if you read my post yesterday, I can’t stop thinking about one question: Where do Jews stand in American politics right now—and what must we do to ensure our safety and our future?
It’s a question that feels especially urgent this Fourth of July weekend, as we celebrate America and reflect on what it means to belong here.
Let's start with the obvious: things are getting harder for us. Noah Smith recently outlined some of the reasons—especially how social media has reshaped public discourse—and he's right.
We are living in a more fractured, less stable America, and it's becoming especially dangerous for minorities, Jews included.
On both the far right and far left, we're seeing forces actively stoking hostility toward Jews. Sometimes that hostility is directed at Jews as Jews. Other times, it's toward Jews who hold particular commitments—especially those with deep ties to our brothers and sisters in Israel.
I don't write this from a place of fear or despair. We are an amazing and resilient people, and we have what it takes to face this moment—but only if we act with clarity.
That means rethinking our instincts, because some of what we've been doing isn't helping—it's hurting.
Here's one critical shift we must make:
We have to stop sounding the alarm about antisemitism as a political strategy to get our neighbors to care. It's not working—and it may even be hurting us.
We need to move from rage to strategy, from reaction to planning. We simply no longer have the luxury of acting from a place of emotion.
This week's parasha, Hukkat, gives us a painful lens into what happens when frustration overrides clarity.
When Moses Hit the Rock
It's one of the most heartbreaking moments in the Torah. Moses—who gave his life to the Israelites, who tied his destiny to theirs—finally breaks.
He's endured it all: complaints, betrayals, uprisings. He's defended them to God, suffered with them, carried their burdens. But even the most devoted leaders can snap.
In Numbers 11, Moses cries out: "Did I conceive this people? Did I bear them, that You should say to me, 'Carry them in your bosom like a nurse carries an infant'?"
Last week, facing Korach's rebellion, Moses collapsed to the ground.
This week, he becomes undone. The people complain—again—about water. God gives Moses a simple instruction: speak to the rock.
But Moses, exhausted and furious, does something else. He lashes out—"Listen, you rebels!"—and strikes the rock. Twice.
Water flows. But God is not pleased. Moses didn't follow the command. And for that, he is told: you will not enter the Promised Land.
As a kid, I hated this story. How could someone who gave so much be punished so harshly?
But now, I see something else. The Torah isn't just telling us that Moses failed—it's showing how even the greatest leaders can stumble. And it often happens in the moment when emotion overrides judgment.
Moses hit the rock instead of speaking to it. And he lost his future in the land he yearned for.
Antisemitism Cannot be Our Main Message
That story feels painfully relevant after last week's election results. Since October 7th, many Jews—myself included—have shifted from universalist frameworks to something more particularist. We began asking: why don't we advocate for ourselves the way other minorities do?
That instinct is understandable. But calling out antisemitism as a political strategy only works if our neighbors are moved by our fear. Increasingly, many are not.
Why not?
Here are some of the reasons, as I see them:
Because conspiracy theories and blood libels against Israel now sound plausible to Gen Z Americans raised on X and TikTok and educated in academic postmodernism.
Because Jews are perceived as powerful, not vulnerable—and our fear is dismissed as born of privilege.
Because Israel's war in Gaza is, indeed, inescapably brutal—a response to Hamas's cruel trap—and it's being broadcast to millions through algorithms that erase all context and complexity, and a media ecosystem populated by ideological activists rather than responsible journalists.
Because Israel has not done enough of the battle for moral persuasion in the West, ceding too much of the narrative battlefield to its enemies.
Because a small but vocal group of anti-Zionist Jews stand ready to defend the antisemitic obsession with Israel as the root of all evil.
Because age-old antisemitism never really left—it simply adapted.
We need to internalize a hard truth: for many Americans—decent people who aren’t antisemitic—our cries of antisemitism won't change their minds.
That sober realization demands a different political strategy.
The civil rights movement won legal and political protections for Black Americans in a deeply racist country. It didn't succeed by primarily speaking with outrage about racism, assuming all white Americans would be moved.
Instead, its leaders connected their community's struggles to broader American values. Dr. King spoke to the nation with the clear understanding that many would not be moved by Black pain alone. So he spoke of the American dream.
We must hold two truths at once: Yes, we are motivated by rising antisemitism. But that cannot be our main message or our strategy.
So what does it mean to confront coalitions hostile to Jewish life, if simply accusing politicians of antisemitism doesn’t work?
It means we need to act strategically.
Take Mamdani’s DSA-backed coalition in NYC, for example. To effectively push back, we must:
Build alliances around public safety, not antisemitism;
Work with New Yorkers who don’t care about Israel—or feel uneasy about it;
Stop assuming that highlighting Mamdani’s “Intifada” comments will turn the tide. It won’t.
This doesn't mean ignoring antisemitism. It means being driven by it—but not leading with it. It means using it to sharpen our organizing, not to define our public case.
I know this might sound like surrender to some. Like we're abandoning the fight or conceding too much ground.
But I'm not asking us to stop calling antisemitism antisemitism—I'm asking us to stop making it our primary political weapon when that weapon has been compromised.
We should absolutely name antisemitism clearly—internally, among allies, when building cases with law enforcement, in Jewish spaces.
But leading every public campaign with accusations of antisemitism when half the audience won’t be moved by it? That's not truth-telling, that's political malpractice.
Because when our political currency is mainly Jewish outrage, it backfires. It gives us the illusion of action while no real political infrastructure is being built.
We don't need to be louder. We need to be smarter.
Like Moses, we are tempted to surrender to outrage. But that's a luxury we can no longer afford.
We have everything we need to succeed: the networks, the talent, the resources, and the values to build broad coalitions. What we need now is the discipline to lead with strategy rather than emotion.
The path forward isn't about abandoning our outrage—it's about channeling it into something more powerful. Something that can actually win.
This Fourth of July, as we reflect on what it means to build and protect a shared home, may we recommit to doing so with wisdom, strategy, courage, and clarity.
Wishing you a meaningful and restful holiday weekend.
Shabbat Shalom,
Mijal
P.S. None of this means there’s no place for organizations whose core mission is to combat antisemitism. Groups like the ADL/AJC have a critical role to play—especially in monitoring, documenting, and responding to threats. But for most of us—for those of us building broader Jewish and civic coalitions—our political messaging must be rooted in strategy.
P.P. S. 🎙️ I want to recommend a recent Wondering Jews podcast episode that Noam and I recorded with our friend—the brilliant Haviv Rettig Gur—about antisemitism.
We recorded it before last week’s election, but it offers important insights and frameworks to help understand this moment 🎧.
Yes.
The best strategy against antisemitism is more semitism. Our best response isn't to explain ourselves, it's to offer ourselves.
To make Judaism visible not as a problem or a project, but as a practice:
A practice that helps people grieve and adapt.
A practice that builds bridges between inner and outer life.
A practice that belongs in the hands of educators, caregivers, tech professionals, spiritual seekers, and community builders across the country.
At a time when antisemitism is on the rise, the most powerful response is not defense—it is visibility through value.
Let people encounter Judaism not as ideology, but as a practice that helps.
Again, a poignant perspective that gives me pause. If our goal is assimilation or at least acceptance in a community but the blockade to that end is anti-semitism what would be the strategy?
I agree what we are doing isn’t working so best to rethink things. But what is it that turns this around.
The jihadists have spent decades laying this plan of changing the narrative and we didn’t catch on until it was too late. And now we have generations that has been feed this propaganda and believe it to be true.
What is that message that will turn the tide of what now several generations hold to be true?
I am afraid we have a generational problem that will take generations to change. But we do need to look out for the future and start work now.
I appreciate your thoughts. Really gets me thinking.